Apex Point Consulting GmbH · Austria
Marketing, e‑commerce and infrastructure for software brands that sell online.
We run the campaigns, the store and the infrastructure behind them, as one team across the whole stack, from subject line to deploy pipeline.
What we do
Nine disciplines, run as one operation. Engage us for one, or hand over the lot.
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Email marketing and automation
Campaigns, flows and segments built in Klaviyo and judged on revenue, not opens.
- Launch, reminder and final-call sends
- Cross-sell, win-back and sunset flows
- Segmentation and list health
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E-commerce operations
The full product lifecycle on WooCommerce, from setup and launch to close-out.
- Licence codes, pricing and bundles
- Go-live routines across every channel
- Partner and profit reporting from order data
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Copywriting
Product pages, emails and captions in one house voice. Every feature claim checked against the developer’s own docs.
- Product and landing page copy
- Subject lines and preheaders
- Signup and opt-in copy
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Social media and content
Editorial content people save, and short-form video cut once for seven platforms.
- Instagram carousels and content pillars
- Reels from developer footage
- Lead-magnet funnels, WhatsApp and push
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Paid advertising
Ad spend that is accounted for honestly, with attribution you can defend.
- Dynamic catalog retargeting
- Meta and Google Ads audits
- Audience and attribution fixes
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Analytics and tracking
GA4, Tag Manager, pixels and consent set up so the numbers can be trusted.
- Consent mode and tag repair
- Pixel and purchase-event fixes
- Search Console and indexing audits
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Partnerships
The relationships that keep products and promotion flowing.
- Developer and vendor relations
- Affiliate and influencer programmes
- Creative direction for promo assets
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Web development and infrastructure
Stores and sites rebuilt on solid ground, with deploys that cannot break production.
- WooCommerce rebuilds and product pages
- CI/CD, staging and automated tests
- AWS and DigitalOcean hosting
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AI-driven operations
Claude-based automations that handle the routine and leave the decisions to people.
- Inbox-triggered record updates and drafts
- Scheduled operational routines
- Reusable skills for recurring work
Our own product
Shopproof
We also build and run Shopproof, an app for Shopify and a plugin for WooCommerce that helps online shops selling into the EU show what the law asks for: a withdrawal button, product safety details and the EU legal guarantee notice, with rules kept current for each country.
Shopproof, the website shopproof.app and its email addresses are owned and operated by Apex Point Consulting GmbH. The Impressum on shopproof.app names the same company.
Shopproof gives technical help to display legally required information. It is not legal advice.
shopproof
- Platforms
- Shopify app, WooCommerce plugin
- Countries
- Austria, Germany, France, Italy, the Netherlands and EU-wide rules
- Pricing
- Free, with an optional Pro tier
- Operator
- Apex Point Consulting GmbH
How we work
Verified before it ships
Prices, product claims and tracking are checked against the source, not assumed.
Marketing and engineering in one
The team writing the campaign can fix the checkout it points to. No handoff gap.
Built to keep running
Pipelines, runbooks and automations that keep working when nobody is watching.
Who we work with
Software makers and online stores selling digital products, with deep roots in audio and music technology.
Software developers and publishers
Launch campaigns, product pages and site infrastructure for desktop software, plugins and digital content.
Online software stores
Store operations, email programmes and platform rebuilds for digital retail.
Apps and content platforms
Marketing sites, hosting and deploy pipelines for apps and content services.
A launch to run, a store to fix,
or a stack to untangle?
Tell us what you are working on, using the form or at hello@apexpointconsulting.at.